sweet william: karl lagerfeld: the tale of a fairy.

karl lagerfeld: the tale of a fairy.

from the creative mind that never stops creating.

this speaks for itself.

the full video will premier tonight at 9pm at chanel.com.

2 comments:

The Cat HagMay 10, 2011 at 11:09 PM
I just watched the full clip, thanks to your post.

It's such a beautiful film. :)

xoxo,
Addie
The Cat Hag
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AshleyMay 11, 2011 at 7:19 PM
it was! im glad you were able to see it!
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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.