sweet william: tourists! 88.

tourists! 88.

i spent a good part of saturday in freeport with my boyfriend, my sister (pictured above), and her boyfriend. we headed to llbean to check out the signature line that arrived in store on friday. there were some really great pieces and a few pairs of shoes we really fell in love with. it was the last hot day we were going to have this labor day weekend, so i tank and shorts would do just the trick.

shirt urban outfitters, shorts abercrombie & fitch, shoes f21, bag urban outfitters.

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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.