sweet william: so ive been thinking..

so ive been thinking..

it may seem to some that i have lots of extra money to spend on clothes and that is why i have been able to go so long without wearing the same outfit. that is definitely not the case. i do love to shop and even more than that, i love to hunt for bargains. it is almost like a drug for me. over the past few years i have accumulated a lot of things, but was not able to wear a lot of them to my old job. this 30 day challenge was a way for me to get more use out of the things i own and to really see if they are pieces of clothing that should be in my wardrobe and of course, to save some money. it is very enjoyable to be to see what i can do with what i have and what pieces i can buy with the money i do have.

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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.