sweet william: lfw: jaeger london.

lfw: jaeger london.

i cant explain exactly why, but i love every bit of this collection. the shapes, the colors, the cutouts, the shorts, the hats.. i love everything.

see more photos at syle.com

2 comments:

JessieSeptember 18, 2011 at 10:19 PM
haha its funny I was just going to say, I don't know why but I love this collection. I can't even tell you which piece is my favorite.. the colors are wonderful and as you said the shapes are great!

XX
Jessie
http://87life.blogspot.com
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AshleySeptember 18, 2011 at 11:16 PM
everything is just so wearable, you couldn't go wrong with any of the pieces.
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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.