sweet william: awfully cute.

awfully cute.

so since it is my birthday weekend, terry and i went to davis square today (really, i was waiting for him to get his hair cut). while i was waiting i had a great cup of coffee at diesel and then did some window shopping.

i wanted to buy myself a treat, so i went to my favorite store in davis square, called magpie. it reminds me of a cross between wyler's, ferdinand (which they sell in this store!! along with angela adams! no wonder it feels like home!), and the merchant company. hanging on the wall in the store were these oh-so-cute animal heads, called horrible adorables! though they were a little too much money for me today, they were just too cute not to share!

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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.