sweet william: day three.

day three.

today was a rainy, lazy sunday. nonetheless, today still counts. i am wearing my j brand boyfriend jeans which are just about as comfortable as a pair of old sweatpants. instead of just a plain t-shirt and jeans outfit, i topped it with a loft coral ruffled boy tank and a long gray cardigan. when i went out for brunch and window shopping, i wore the same leopard flats as yesterday. its better than a sweatsuit and i assume just as comfortable.

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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.