sweet william: big day.

big day.

today was my last day of work at a place where i was not allowed to be my full self. i sacrificed my love of fashion and creativity to be told what i was or wasn't allowed to wear. tomorrow i start a new job. one where they welcome individualism and a freedom to wear what you love. with that being said i have challenged myself. starting tomorrow, for the next 30 days i am going to wear a different outfit. every single day. i can wear the same piece, but just not together twice. i am not allowed to buy anything new. it is coming from everything currently hanging in my closest. i am going to push myself to get creative and get use to things that have spent far too much time just hanging in my closet. wish me luck.

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In a world inundated by high-end and over-priced glamour and fashion, Ashley Jordan has successfully created a niche in the creative fashion industry that allows for anyone looking to shop on a dime look like a million bucks.

Starting originally as a thirty-day photo diary where Ashley challenged herself not to wear the same outfit more than once for a month without buying anything new, Sweet William has since emerged into a fashion and creative sounding board for Ashley to discuss new and old trends, ideas for piecing together used clothes for newer outfits, and tips for shopping for the look you want at a price you can afford.

The idea for Sweet William, the name, came primarily from the flower that is its name sake. But Ashley points out that the flower also draws a lot of parallels to her influence and style when it comes to design, noting that Sweet William represents organic, change, growth, and natural in both name and in design. In addition, Ashley says that above all else, the biggest inspiration for the name Sweet William comes from her grandfather, William, whom she admired greatly and was significantly influenced by.